Mar
14

Social, Mobile And Email Integration: Maximizing Your Digital Marketing Mix

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Social, Mobile And Email Integration: Maximizing Your Digital Marketing Mix

When marketers evaluate all of the digital communication channels at their disposal, they’re faced with a rich array of choices including the latest in social and mobile marketing. Social media marketing includes participation on social networking websites such as: Facebook, LinkedIn, MySpace, video and photo sharing websites including YouTube and Flickr,  blogging, microblogging (Twitter), podcasts, forums, product reviews (Amazon) and Social Bookmarking websites. Like email marketing, these channels help companies disseminate information to large audiences rapidly and cost-effectively.

Omniture and The CMO Club conducted a Digital Marketing Survey in May of 2009 wherein 102 CMOs were asked to rate the relative

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